The work covered three areas. On positioning, we rebuilt the company's external language for an institutional quant audience — replacing SaaS and marketing register with the terminology portfolio managers actually use, and reframing the offering from a platform to a signal overlay applied to strategies clients already trade. On product design, we shaped the client-facing engagement model: a phased build from data ingest through out-of-sample backtest, shadow run, and live deployment, with explicit go/no-go decision points, client-elected delivery channels, and a data boundary under which no strategy IP leaves the client's shop. On go-to-market, we defined the target buyer, structured the proof narrative around out-of-sample risk-adjusted results, established the commercial frame — no license, no subscription, compensation tied to incremental performance — and developed the investor and prospect deck along with supporting campaign creative.